Monday Webinars

Webinar: Marketing Topic: Getting Started in a new industry

In this webinar we talked about overcoming some of the challenges associated with being a new entrant into an industry.

Topics covered include:

Establishing your career goal and mission

Director of Studies, Joanne Law shares her vision and mission that led to the creation of Mediation Institute and our participants shared their goals and mission.

Specifically participants were asked to respond to three questions:

  1. What is your vision for your mediation career (your why?)
  2. What is mission (what are you going to do and how)
  3. What is your next step towards those goals

Getting started as a mediator

We then looked at some of the challenges sometimes faced by new entrants to mediation and FDR face when seeking to bridge the gap between being competent and qualified and being experienced.

In regional and rural locations skills shortages mean that graduates are often walking straight into jobs with funded services but the employers of mediators and FDR practitioners in metropolitan areas indicate little appetite for giving new entrants to the industry a start if they don’t have experience.

That is less of an issue for those who are intending establishing their own practice but is somewhat of a concern for those who are seeking the security of employment.

Our suggestion is that since experience comes from doing the work that graduates should focus on doing the work and through that process gain experience.

Co-mediation is the best way for inexperienced practitioners to develop experience in more complex matters while ensuring that their clients receive the best possible service.

Getting Started As A New Mediator

What to do?

Finally we looked at considering all the options available and prioritising them based on the effort they take to implement (how hard it is for you specifically) and what is the likely return on the time and /or money invested.

When you start out that is a gestimate at best but over time you can predict the likely return on investment in terms of the response rate to marketing, who your best referral partners are and what to spend your resources on.

Some of our participants shared some excellent examples of what has worked for them in the past in terms of developing professional service businesses.

We hold a webinar every Monday evening and encourage students to participate as an extension of the online learning available through your course.

Follow this link to see the weekly theme and book in on Eventbright

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Webinar: Marketing Topic: Getting Started in a new industry

by Paul Kenna Law time to read: 2 min